Now, powerful if you use it correctly. Now, powerful if you use it correctly. Now, the very common objection at this point the very common objection at this point the very common objection at this point is, "Well, isn't this just like a is, "Well, isn't this just like a is, "Well, isn't this just like a personal branding exercise? Isn't this personal branding exercise? Isn't this personal branding exercise? Isn't this just to try to get a bunch of followers just to try to get a bunch of followers just to try to get a bunch of followers and get thousands of views, and this and get thousands of views, and this and get thousands of views, and this kind of sits separate from the brand kind of sits separate from the brand kind of sits separate from the brand that we're trying to actually push it."

And I would like to talk like enterprise branding. I would love for you to kind of paint like a framework or or a roadmap for how executives need to think about personal branding as well as like how it interacts with our company. So, like six, seven years ago, I wrote a book about how I kind of think that a small business owner can attract new business through social media. Their personal brand. Their personal brand, but like fast forward six years, like there's been a there's like bigger companies, executives at you know, Fortune 500 is like I would love to evolve that conversation to start talking about enterprise and how that might be different than the small business owner.